Even if I expected no big things this year, the absence of Steve Jobs in the Macworld 2009 Keynote should have been balanced by an array of more interesting products. Such as it was done, it looked rather a filler than an attempt to continue doing normal keynotes without Jobs.
A pity, and what's worse, a pity that is doing many rounds in the media.
I have become an Apple disciple thanks to this blogger and I think that Apple is a lot like Prince: both like to present to the general public as an enigma shrouded in mystery. While this approach can whet the appetite of the general public, it can also backfire and cause a usually fawning public to question the direction and goals of the principal.
ReplyDeleteTo be fair, Apple has set the bar so high that it is hard to digest a pedestrian production! When you become accustomed to bells and whistles (not to mention very cool, trend-setting gadgets), it is hard to accept a smoke and mirrors presentation, where there is much ado about nothing (significant).
You are sooooo right, my friend!
ReplyDeleteWhen there is a large body of work of astonishing quality, as is the case both with Apple and with Prince, people get used to nothing less than the very best, and then the expectations before anything new are huge. Which is the fastest way to disappointment.
And possibly that explains the reactions of many people, yours truly included, after the Keynote 2009.
Hopefully this won't be the case with the upcoming Prince albums. ;)