During the last days, Coca Cola has launched a TV campaign in Spain with a truly astonishing commercial.
It tells the story of the oldest man of the country: he travels travels to Madrid to know a just born baby. The text goes well beyond the cheese and it is, in my opinion, a masterpiece:
I will try to translate the text (the speech is done by the old man, no fiction just the same):
"This story is real.
In these difficult time, we make meet the oldest man with the youngest baby
Madrid. Aitana Martinez. Three hours before birth.
Mallorca. Josep Mascaró. 102 years."
Now the speech:
"Hi Aitana. I'm called Josep Mascaró and I'm 102 years old.
I'm a lucky guy.
Luck because of being born, like you.
Luck because of the possibility of hugging my wife.
Because of having known my friends.
Because of having said them goodbye.
Because of remaining here.
You will wonder what is the reason of coming to know you today.
It is that many people will say you "who thinks in coming here in these times?"
That there is crisis, that you can not.
This will make you strong.
I have lived moments worse than this.
But in the end, the only things you will remember are the good ones.
Don't waste your time on the stupid things there are,
and go searching what makes you happy, as the time goes very fast.
I have lived 102 years and I ensure you that the only thing you won't like of the life is that it will seem to you too short.
You are here for being happy."
I think this is the best commercial I have seen in many, many, many years.