Friday, 3 February 2012
New Fiat 500L, another great design
They had a series of smashes with the Grande Punto/500/Bravo/Lancia Giulietta. But at the same time they had some fails like the Idea and the Croma.
Recently they took the ugly decision of using several Chrysler models and rebadge them as Lancia, in a strategic mistake that will possibly harm the image of Lancia for years.
When I expected the worst, I discovered first the new Panda which came to the market, in an excellent reimagination of the classic Panda designs from Fiat. And now, these images of the new Fiat 500L, which seem to continue in the right direction. Furthermore, it will strongly compete in the segment of mid MPV, and certainly it draws big circles around the previous Fiat Idea, which was possibly one of the most boring designs from Fiat ever.
At this point I don't really what to think about the strategy of Morchionne.