The rise of Jony Ive and the demise of Scott Forstall

When I learned about the firing of Scott Forstall, announced at the same time as the new responsabilities of Jony Ive, my first thoughts were: Not sure where the beef is, but it smells good to me: the future of Apple is called Jony Ive in my book, and if a climber as Forstall leaves while Jony moves up, it's good news, in my opinion.

Then I've read different reports regarding the issues between Forstall and other top executives, his refusal to sign an apology message about the issues with the Maps in iOS 6, etc... it all makes sense, and most of all, by using Om Malik words, possibly Scott Forstall considered himself the new Steve Jobs at Apple. He was not.

So all in all, I'm glad about these changes. And giving the whole design duties to Jony is about the best decision they could take at Apple, in 2012. His input has been essential, and every new product with his signature is a new demonstration of the true core of Apple: simple, stunningly brilliant designs to give shape and core to a long line of products from the best company in consumer electronics. Period.